Search Engine Optimization is one of the common word that we hear within the people dealing with websites. It is one of the main factor to highlight a site in search engines. The value of the site will be increased only if the site is seen on the foremost position else the site will have no value. With search Engine optimization it is easy to bring up a web site to the front page of the search page.With Search engine optimization the ranking and the traffic of the web site. This is actually a promotional work done for a web site.
While doing Optimization mostly you have to concentrate on the two fields one is the on page and the other is the off page optimization. The on page optimization regards with the content which is seen on the web site. The on page optimization starts with the title and description of the required site. The title must be unique, attractive and suitable for the website. This is the main detail which appears on the search engine page. If the title of a website has relevant keywords it would be much beneficial in ranking high in Search Engines. The title must be short and do not try to include big sentences.
Next comes the description, it is another main factor for the site value, It is a brief and understandable note or summary of the site. This is the short description we see in the search page under the title topic. Then we have to specify the key word you have to enhance for the required site. Then comes the content for the web page it must be easy to read and understand to who reads the site. After all now you have to check with the URL make it fell good for the viewer. All the images in the page must be optimized this will also increase the value of the site.
When designing websites, the designers should have basic SEO knowledge so that they could contribute to an SEO friendly design and perfect on-page factors. The on-page optimization factors are now avoided by most of the so-called SEO experts, most of them believe that In-bound links are the key to rank high. It is true to an extend, but we would think what t the users like to see from our website. Providing informative meta description in our site will drive more traffic, as the users go through the small lines of text at the bottom of each search results.
Similarly writing unique and quality content will provide users with a satisfaction that the site was worth a visit. They will come back for future references if they find the topic interesting and provide you with links in other websites. Such links that the users provide our site are known as 'Organic Links'.
So always keep in mind that bringing your website to the top of the Search Result is not everything, you should try to attract visit more and more customers to the websites by proper on-page optimization factors and quality content, as the users come into direct contact only with on-page factors of websites that we optimize.
Author Resource:- I am Jaison Joseph Thekkekara. Professionally I am an SEO Working for Website Design Brooklyn I also work as a moderator for www.articlerouter.com. Our company has branches all over the world, Our local website designing companies are Kerala Website Designs and Cheap Web Design Cochin. This article is a short note on the basics of Search Engine Optimization. SEO is a very competitive field and it is good to have many people coming to this field and increasing its popularity.
Source: http://www.articlerouter.com/Art/238/136/Importance-of-Onpage-Optimization-in-SEO-Ranking.html
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