One day I was desperately searching for one topic in Google. I was not not satisfied with the top page results as the content included in the top search result pages were not enough. So I decided to check the results in the less priority pages. I wondered that some web sites were content rich than I expect. So after that I was thinking why these pages came to low priority and the less relevant pages got high rankings. As a working SEO I decide to analyze each pages on the top ranking and the pages with low search ranking even though they are content full. I didn't care about the external factors which affecting the result ranks. I just analyzed the on-page factors which determines how much search engine friendly the web page is.
The analysis completed with following results.
1. The pages which optimized are enjoying the high search engine position.
2. The pages which are not optimized are in bottom pages.
What optimization the high rank pages did are not heavy works. They are some simple smart works to ensure that search engines would definitely notice the web page. I am going to tell you some simple steps which any web master can follow.
1. Don't avoid title tags
Title tags are very important as all search engines will crawl this area for getting an idea about the web page. If the title tag is not relevant to the content of the web page you will not get quality traffic. There is a chance of high bounce rate also present. If a web page has higher bounce rate that the normal rate major search engines will think like you are not providing quality content and that may lead to penalty. So always create relevant title tag with relevant keywords.
2. Don't waste your time for meta tags
Once upon a time meta tag was very important. All major search engines give attention to the meta tag contents provided in the header. But later many web masters misused the meta tag as they found it is the area they can stuff high traffic keywords to drive traffic. Later Google decides to neglect meta tag as meta tag key words are not relevant to the actual page content. But my advice is not totally neglect meta tag as some search engines still using meta tag. So use a few key words in meta tag and avoid meta tag stuffing.
3. Alt text for images
If your web page is full of images we need to make sure that they have an alt text. In image rich web page search engine will find it difficult to determine what this site is going to tell. Because search engine spiders cannot read images. One more issue is some people still using text only browsers and they cannot see the images. To overcome this limitation we need to add some alt text for images. The alt text should be neat and keyword rich.
4. Ensure that the page contains enough keywords
I stress this part as an important way to get noticed by search engines. If you are creating a content full web page normally there should be enough keywords. But instead of keyword many authors are using short form of keywords to avoid the typing. For a user it is OK as he knows the short form means the keyword but search engine spiders cannot. So use some smart work along with your hard work.
There are many on-page factors which I don't cover but I ensure you that if you concentrate the points I listed above, that will boost your search engine ranking.
Siju George
SEO consultant
Official Site: Web Design Manhattan
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